Africa has been experiencing significant growth in tourism and business travel in recent years, driven by factors such as improved infrastructure, rising middle-class population, and increased connectivity. Tourism arrivals expected to reach 134 million in 2030 from the current 22 million – a six-fold growth. The collaboration between Rainbow Tourism Group (RTG), an African hotel company, and Grand Metropolitan Hotels (GMH), a leading European hotel company, could potentially be transformational for Africa’s hospitality industry. By partnering with Grand Metropolitan Hotels, RTG will leverage their expertise, resources, and international network to expand its operations and capitalise on the projected growth potential in Africa’s hospitality industry.
