Leading Africa-focused Investors Discuss the Art of being “Founder Friendly”

Once upon a time, describing yourself as “founder-friendly” made you stand out from the crowd, but now most VC firms do it. Trouble is, there is no “one size fits all” definition of the phrase, and the very phrase itself assumes that you can contrast it with “founder-unfriendliness”. The investors we spoke to agreed that, in all reality, the term has become quite meaningless. Brett Commaille, founder and managing partner of South Africa-based VC firm Hlayisani Capital, says the term “founder friendly” is a marketing tool that gets wielded in many ways to fit many agendas.

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