China Square, a Chinese-owned retail chain, is rapidly expanding its footprint in Kenya, sparking fierce competition with local traders. Launched in Kenya two years ago, the chain has gained popularity for offering a vast array of affordable, Chinese-made products that many consumers find irresistible. However, local retailers contend that the aggressive pricing and direct import model of China Square undercut local businesses. According to the retailers, this model undercuts their businesses and could lead to job losses. Despite protests and political threats—including warnings of deportation from government officials—the chain continues to thrive and expand across the continent. This development has intensified debates about balancing consumer benefits with the protection of local industries in an increasingly competitive retail market.
Source: The Guardian