In May, the iconic Def Jam Recordings music label, owned by Universal Music Group, expanded into Africa with the creation of a new division. The Def Jam Africa label will be the first label that will represent hip-hop, Afrobeats and trap talent in Africa, signifying the increasing importance of artists from across the region. “We wanted to create a label where young people, that are driving culture at a street level, feel that they’ve been given the attention and resources that they need to develop that craft,” said Sipho Dlamini, managing director for South Africa and Sub-Saharan Africa at Universal Music Africa.
SOURCE: BBC