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An App for Customers Keen on Curated Events and Experiences in Nigeria

If there is one person who knows what is hot and trendy in Africa’s biggest economy and most populous country, it is Bukky George-Taylor. As the CEO and Founder of Robert Taylor Media Ltd., a boutique communications and events company based in Lagos, Nigeria, she is the force behind some of the biggest brand activations and campaigns in the country as well as providing representation for global brands looking to penetrate the African market. And her latest creation, a mobile app named CRAWL Africa, launched in Lagos in March, seems to address the need to adapt to a new social life in ‘a new normal’. She calls it Africa’s first social calendar app on a mission to revolutionize social experiences in Africa by presenting a collection of curated experiences for the discerning and upwardly-mobile African consumer. With a degree in African-American history from the University of Massachusetts in the United States, George-Taylor has built a firm that services the corporate, entertainment, lifestyle, fashion, beauty and health sectors. This has always ensured her access to the hottest events and happenings in Nigeria. As Nigeria’s social scene gradually reopens, the events listings will be reflected on the app. George-Taylor is now also looking at other cities in sub-Saharan Africa such as Accra, Kigali, Dar es Salaam, Johannesburg and Cape Town in which to launch CRAWL Africa.

SOURCE: FORBES AFRICA

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