Emirates Skywards and SHARE by Majid Al Futtaim partner to make shopping and travel more rewarding

• Emirates Skywards and SHARE members can now link their accounts and convert rewards between both loyalty programmes through the Skywards Everyday and SHARE apps.
• The partnership unlocks greater flexibility and value for members, connecting shopping and travel rewards across more than 5000+ stores, brands and experiences within Majid Al Futtaim’s portfolio.

Emirates Skywards, the award-winning loyalty programme of Emirates (www.Emirates.com) and flydubai, and SHARE by Majid Al Futtaim have partnered to connect shopping, lifestyle experiences and travel, offering members greater flexibility, choice and value from their everyday spending. Bringing together two of the UAE’s leading homegrown loyalty programmes, the partnership enables members to link their accounts through the SHARE and Skywards Everyday apps and convert SHARE points into Skywards Miles, or Skywards Miles into SHARE points, providing additional ways to earn and use rewards across both ecosystems.

Skywards members can convert 5 Skywards Miles into 1 SHARE point, while SHARE members can convert 2 SHARE points into 1 Skywards Mile, once they link their accounts on the app. Conversions are available from 2,000 up to 150,000 points per transaction, giving members greater flexibility to use their rewards in the way they choose.

SHARE connects over 16 million members across the UAE, Saudi Arabia, Egypt, Oman, and Kenya, creating one of the region’s largest shopping networks. Across Majid Al Futtaim’s portfolio, members can earn and spend across more than 5,000+ stores, brands and experiences. Skywards Everyday, meanwhile, connects its 40 million members with hundreds of participating retail, dining and lifestyle brands across the UAE including noon Food, Costa Coffee, BinSina Pharmacy, and many more.

The partnership was officially signed by Dr. Nejib Ben Khedher, Divisional Senior Vice President, Emirates Skywards, and Darren Taylor, Senior Vice President, SHARE Rewards and Customer Solutions, Majid Al Futtaim, in the presence of Nancy Clark, Vice President, Partnerships, Emirates Skywards, and Raffy Karamanian, Vice President, Commercial Growth at Customer Solutions, Majid Al Futtaim.

Dr. Nejib Ben Khedher, Divisional Senior Vice President, Emirates Skywards, said:

“We are delighted to partner with SHARE by Majid Al Futtaim to bring even more value and flexibility to our members. As we continue to expand Skywards Everyday, we are creating more opportunities for members to engage with Emirates Skywards through the brands and experiences that are part of their daily lives. Members can now access a wider choice of rewards by seamlessly converting SHARE Points to Skywards Miles and vice versa, unlocking the benefits of two of the UAE’s leading loyalty programmes.”

Darren Taylor, Senior Vice President, SHARE Rewards and Customer Solutions, Majid Al Futtaim, said:

“Our customers don’t think about shopping, dining, entertainment and travel as separate parts of their lives, and neither should their rewards. SHARE is about connecting those everyday moments and making each one more relevant and rewarding. SHARE today connects more than 16 million members across the region, bringing together shopping, dining and entertainment into one connected network. By connecting SHARE with Emirates Skywards, we are extending that value further into travel. A weekly Carrefour shop, a visit to VOX Cinemas or a day at Ski Dubai can now take you closer to your next Emirates or flydubai journey, while the Miles you earn through travel can unlock more of the experiences you enjoy with Majid Al Futtaim.”

To enjoy the benefits of the partnership, customers must be members of both SHARE and Emirates Skywards and link their accounts through the SHARE or Skywards Everyday app. Once connected, members can convert their rewards between the two programmes at any time, within the per-transaction limits.

Read more about Majid Al Futtaim (https://apo-opa.co/4AkXJE5)

Distributed by APO Group on behalf of The Emirates Group.