
African dancers living in China are using viral social media content to reshape perceptions of African identity while building online followings and earning income. Dancers draw on styles from across Africa, including Congolese ndombolo, Angolan Afro house, South African amapiano, Nigerian street dance, and Ghanaian azonto. Their videos can introduce new audiences to African music and movement while creating opportunities for teaching, collaboration, travel, and migration. Some dancers, like Ugandan performer Mathew Nandala, take a different approach, blending Chinese cultural aesthetics like martial arts and clothing into their routines. The resulting videos demonstrate how digital platforms can simultaneously facilitate cultural exchange, commercialize identity, and give African creators greater control over how they represent themselves. However, viral dance can also reinforce racialized tropes about Africa.
