africa.com
africa.com
Entertainment

Ayra Starr’s Global Star Power Gets a Roc Nation Boost

By SG Editor·
Tuareg dancers performing traditional war dance in Sahara desert.

Tuareg warriors perform their ancient war dance, showcasing vibrant culture and rhythmic movements in the Sahara.

Afrobeats sensation Ayra Starr has taken a major leap in her global music journey by signing with JAY-Z’s Roc Nation. The deal, confirmed after Roc Nation teased her new single “Hot Body” online, marks a strategic partnership to boost her international reach, especially in the US and Europe. Though still signed to Nigeria’s Mavin Records, Starr’s addition to Roc Nation puts her on a powerhouse roster that includes Alicia Keys and J Balvin. Industry insiders see this move as a calculated push to position her as Nigeria’s next global music icon. Starr’s global profile continues to grow; she is currently touring with Coldplay and set to debut in the film Children of Blood and Bone.

OkayAfrica