Fatimah Binta Gimsay’s Black Market has become the centerpiece of an ambitious attempt to demonstrate Nollywood’s cultural reach, setting a world record for the largest film screening held at a single location. Written by Abdul Tijani-Ahmed and Gimsay, the crime thriller follows five market women who operate a sophisticated cross-border smuggling network before the kidnapping of one of their daughters forces them to abandon their stealth and launch a dangerous rescue mission. On September 26, 2026, more than 50,000 people gathered at Lagos’s Tafawa Balewa Square for the screening, surpassing the previous 43,000-attendee record. However, the achievement was accompanied by complaints about crowd management, transportation, a blank screen, and poor audio. Those shortcomings have prompted questions about whether the gathering was driven more by the record attempt than enthusiasm for the film itself. Observers urge balance, stating that Nigerians can celebrate the record while still critically discussing the movie, its production, and the quality of the viewing experience.