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How effective is influencer marketing?

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The rise of the digital age comes with advanced marketing strategies that may be more effective and speak direct to your target market. Influencer marketing, a fresh form of advertising is slowly being adopted by brands but when it comes to generating revenues how effective is it?

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Unlike many global publications, for nearly a decade we have been committed to showing a complete picture of Africa – not just a single story.  Offended by one-sided coverage of wars, disasters and disease, the founders of Africa.com created a website that provides a balanced view of Africa – current events, business, arts & culture, travel, fashion, sports, information, development, and more.

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