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Rwanda Positions Itself as a Basketball Destination

The Basketball Africa League (BAL) and the Rwanda Development Board (RDB) announced a multiyear partnership that makes “Visit Rwanda” – the country’s marketing and tourism initiative – a Founding and Host Partner of the inaugural BAL season taking place May 16-30 in Kigali. The partnership will showcase Rwanda as a world-class tourism and investment destination and highlight Africa’s growing sports industry. Games will be played at the Kigali Arena, and the Kigali Convention Centre will serve as the practice facility for all 12 BAL teams. Visit Rwanda will be showcased on BAL team uniforms, and the BAL and RDB will collaborate on youth development and social responsibility initiatives in Kigali during the season. In addition, RwandAir, the country’s national carrier, will be the league’s Official Airline for the inaugural season and has facilitated travel to and from Kigali for select BAL teams and staff. RwandAir operates one of the youngest state-of-the-art fleets out of its Kigali hub. Earlier this year, RwandAir became the first African airline to vaccinate all staff and crew against COVID-19.

SOURCE: AFRICA NEWS

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