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African consumers

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The Year Of Africa’s Consumers

The latest Nielsen Africa Prospects Indicator (APi) Report reveals interesting shifts in African manufacturer and retailer business priorities and a growing appreciation for the fact that no one size fits all and no total continent, country, city, consumer or channel approach is enough to ensure ongoing success in Sub-Saharan Africa (SSA). Nielsen Executive Director: Thought […]

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The Year Of Africa’s Consumers

The latest Nielsen Africa Prospects Indicator (APi) Report reveals interesting shifts in African manufacturer and retailer business priorities and a growing appreciation for the fact that no one size fits all and no total continent, country, city, consumer or channel approach is enough to ensure ongoing success in Sub-Saharan Africa (SSA). Nielsen Executive Director: Thought […]

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Cloud-Based Platform Provides Access To The Largest Database On African Consumers

Fraym has built the largest database on African populations. And now, the company is launching a new platform that makes harnessing the power of their local-level data even easier. dataFraym is a tool that, for the first time, makes data accessible and actionable for markets across the continent. As an enterprise subscription service, dataFraym allows […]

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