Brand Activism And Generation Z: How To Make Your Brand Resonate

By Bianca Gardella, Business Unit Director, Irvine Partners The purchasing power of Generation Z is growing, and if your company isn’t paying attention, you could be missing out. Engaging with this savvy generation, however, necessitates a different approach than when interacting with their elder peers. This generation values corporate social responsibility and brand advocacy. They […]

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Nedbank IMC 2022: Is Your Brand A Beacon Of Relevance?

Retail is the place where marketers send out their brands to meet the customer. Whether it’s online or at the premises – the retail space serves as the final custodian of our products or services, handing them over to our customers. It is in this moment that our customers’ own dreams, desires – and trust […]

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