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Consumer Behavior

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From Recognition To Reservation Frenzy: How The Dineplan Reviewers’ Choice Awards Are Shifting The Local Restaurant Industry

South Africa’s dining scene is being reshaped by the people who matter most – its diners. The annual Dineplan Reviewers’ Choice Awards, powered by thousands of real reviews, have become one of the country’s most influential restaurant accolades. Backed by authentic guest experiences, the Awards don’t just celebrate restaurants – they fuel them, sending bookings […]

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Authenticity Under AI Siege: Why Gen Z Demands Human Truth In Digital Marketing

AI-generated content is powerful and all-pervasive. However, the youth have spoken and they are not impressed, with younger consumers calling for authenticity over artifice to build brand trust. With platforms such as ChatGPT becoming pretty much ubiquitous in the past few years, generative artificial intelligence (AI) has moved swiftly from the realm of science fiction […]

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