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Standard Bank Becomes First African Bank To Pioneer TikTok Search Ads

Standard Bank has become the first financial institution in Africa to launch TikTok Search Ads. This milestone reflects the bank’s commitment to innovation and its strategy of engaging younger, digitally native audiences through relevant and impactful social platforms. Reaching the Next Generation TikTok Search Ads allow brands to appear in search results when users actively […]

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Authenticity Under AI Siege: Why Gen Z Demands Human Truth In Digital Marketing

AI-generated content is powerful and all-pervasive. However, the youth have spoken and they are not impressed, with younger consumers calling for authenticity over artifice to build brand trust. With platforms such as ChatGPT becoming pretty much ubiquitous in the past few years, generative artificial intelligence (AI) has moved swiftly from the realm of science fiction […]

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State Of Digital Marketing In SA To Be Revealed At Digital Marketing Conference In Cape Town This November

Excitement is building as industry leaders, marketing professionals, and digital enthusiasts prepare to gather at the Digital Marketing Conference 2023 (DMC) in Cape Town this November. This not to be missed marketing event is set to take place on 22 & 23 November 2023 in Cape Town. The conference will bring together marketing professionals from […]

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