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Although e-commerce has been slow to take off in Africa, the past six months have seen a sharp boom of online shopping across the continent after many businesses were left with no option but to move their operations online. With more than 400 million internet users, Africa has one of the most digitally connected populations in the world, […]
...If Africa needs a poster child for e-commerce success, it’s Jumia. Taking its queue from online shopping sites such as Amazon and Alibaba, the Nigerian-based site posted 2019 revenues of $176 million. For Africans looking to capitalize on e-commerce, it’s important to know what you’re up against. Africa offers its own unique challenges when it comes to […]
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