Local Businesses Are The Engine Of The Local Economy

Doggobone is a family business started in Philippi in 2006 by Zakira and Abdul Kader Palekar. From small beginnings arising from a love for their furry friends, the company now employs 32 people and provides healthy, nutritious raw meals to pets all over the country. Not only do they ensure their four-legged customers are happy […]

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Covid-19 Brutally Exposes A Lack Of Customer Experience In Local Businesses

Marketing guru, Philip Kotler, said that the customer is king, but has this been the case during the Covid-19 pandemic? Having wreaked havoc on a majority of businesses, the pandemic has forced brands to reconsider their business models, and most importantly, the customer experience they offer. Immersion Group’s Head of Digital, Geoffrey Hardy, says that while […]

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Lessons From A Local Entrepreneur On How To Pivot In 3 Weeks

By Aaron Fuchs, CEO of iXperience In early March, I was in California, visiting the campuses of some of the US’ best universities: Stanford, USC, UCLA and UC Berkeley. My team and I were marketing iXperience’s study abroad and internship programmes. The year was going well: we were on track to host 400 or more […]

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