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Columbus, United States | 5°C | Broken clouds
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Best-selling author of The Global Brand CEO, renowned thought leader and international speaker Frank van den Driest, will be presenting a global keynote in-person at the Conference on the 19 September. Frank is the co-founder of the Institute for Real Growth (IRG), an organisation aimed at providing a variety of innovative programmes to connect leaders […]
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With more than 20 thought leaders converging in person at this year’s hybrid Nedbank Integrated Marketing Council (IMC) conference taking place on 15 September, it’s going to be personal. From walking the sometimes-lonely journey of an entrepreneur to guiding a team or leading a company, the 2023 cohort of speakers will each provide their unique insight […]
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This year the Nedbank IMC will be hosting an in-person limited seating event for the first time in four years. While the virtual format did not dim the impact of Nedbank IMC – which saw 2,000 delegates from 15 countries gather online last year – 2023’s hybrid format of in person and online is perfectly […]
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What do neurons have to do with marketing? A lot more than you may think! At this year’s Nedbank Integrated Marketing Conference (IMC), a virtual one-day conference that will take place on 29 July, delegates will hear about what neurons – the brain’s information messengers – have to do in the development of marketing messages that […]
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The Nedbank Integrated Marketing Conference (IMC) is known for its hard-hitting and insightful content. Trademarked as ‘Marketing is Business’, a key aim of the conference is to enable marketing’s seat at the boardroom table. This year, on 29 July 2022, the Nedbank IMC will take the boardroom table to marketing, when Hollard Insurance’s Chief Executive […]
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By Momo Bertrand Marketing is constantly evolving. Ten years ago, you would have been called “crazy” if you predicted that most events would take place online or that billions of dollars of virtual property would be sold in the metaverse. As the pace of change accelerates, here are five digital marketing trends you should watch […]
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The Nedbank IMC 2021, themed Marketing. The Movie and billed as “Thriller. Action. Drama. Always a Love Story”, surpassed expectations on Thursday, 29 July 2021 when it streamed a sterling array of marketing stars to more than 1300 delegates from 14 countries. This year’s event saw a total of nineteen “top guns” of marketing, using […]
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The Nedbank IMC 2021, taking place virtually on the 29th July, is themed Marketing. The Movie. In one of the not-to-be-missed performances of the day, Mike Brown, Nedbank Group CEO, and Khensani Nobanda, Nedbank Group Executive Marketing and Corporate Affairs, will have a frank discussion on How to ensure your CEO doesn’t see marketing as […]
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The businesses may be in the ether but the referrals are very real. In the instant world of virtual marketing, community and personal recommendations are the lifeblood of many online retailers. ‘No longer do brands have to worry about one consumer telling another about bad service, but rather one disgruntled consumer telling hundreds of others […]
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Africa’s premier marketing conference is rolling out the red carpet on 29 July 2021 and is set to be the marketing blockbuster of the year. “Our cast of A-list speakers, both local and international, will be taking delegates through all the action, suspense, drama and romance that is marketing today” says conference CEO, Dale Hefer. […]
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