How To Avert A Brand Crisis On Social Media In 48H

This year’s Nedbank IMC Conference will be tackling real-life issues affecting brands right now. Thanks to the stellar line-up of both local and international speakers, the conference has been touted as the benchmark in virtual conferencing and Africa’s premier marketing event. This year the theme is Marketing. The Movie. One controversial topic to be addressed […]

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Our Kids Are “Doomscrolling”, And Feeling The Effects Online

A global pandemic, lockdown, fluctuating COVID-19 cases, political corruption, and global instability that includes espionage by cell phone manufacturers and social media companies. The news is largely bad news. “The trend of doomscrolling has never been higher than in 2020. The intersection of a health and financial crisis, the introspection of a lockdown, and increased screen […]

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7 Top Facebook Groups in Africa

Facebook is the world’s largest social media network, with over 1.8 billion active users worldwide. Facebook groups in Africa are open to 170 million users, with statistics stating that 7 out of 10 internet users in Africa log onto Facebook through mobile phones. The continent’s hotspots for Facebook usage include Egypt, which has the most […]

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African Culture And Social Media: The Parallels

At the core of the African culture is the idea of community. Since time immemorial, Africans have always championed the concept of collectiveness in their trading, sharing, and even storytelling. In the 21st century, with the number of internet users growing rapidly, as well as the introduction of high-speed fibre and 4G internet in most […]

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