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Standard Bank Becomes First African Bank To Pioneer TikTok Search Ads

Standard Bank has become the first financial institution in Africa to launch TikTok Search Ads. This milestone reflects the bank’s commitment to innovation and its strategy of engaging younger, digitally native audiences through relevant and impactful social platforms. Reaching the Next Generation TikTok Search Ads allow brands to appear in search results when users actively […]

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TikTok Launches First-Ever Global Youth Council, Empowering African Voices In Digital Spaces

TikTok, the leading short-form video platform, has achieved a historic milestone with the formation of its Global Youth Council. This initiative, coinciding with new global research conducted by YouGov in partnership with ConnectSafely, involving over 12,000 teens aged 13-17 and their parents, reflects a strong desire among youth for increased collaboration opportunities and a voice in shaping their online […]

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TikTok And The African Union Commission Forge Multi-Year Partnership For Digital Safety With #SaferTogether Campaign

In an era where digital connectivity defines daily life, TikTok, the global pioneer in short-form mobile video, is thrilled to unveil a groundbreaking partnership with the African Union Commission’s Women, Gender, and Youth Directorate (WGYD), aimed at bolstering online safety awareness among the youth as well as parents, teachers and guardians in Africa. This innovative collaboration emerges at a critical moment, addressing the urgent need […]

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TikTok Celebrates African Creativity At The 2023 Top Creator Awards

On February 9, TikTok honoured the region’s most outstanding content creators at the 2023 Top Creator Awards, powered by Vodacom NXT LVL. Held at Vodacom World, Johannesburg, this gala event celebrated TikTok’s vibrant community’s creativity, innovation, and dedication across Sub-Saharan Africa. The awards ceremony not only spotlighted exceptional content across various categories but also emphasised […]

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ONE, UNICEF And African Union Join Forces With Tiktok To Strengthen Vaccine Confidence In Africa

The ONE Campaign, UNICEF and the African Union have today launched a new TikTok campaign, to counter misinformation about COVID-19 vaccines on social media. This new initiative – under the hashtag #MythOrVax – aims to dispel myths and correct inaccurate information about COVID-19 while addressing ongoing fears and concerns and raising awareness about the importance of vaccinations. […]

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Tiktok Challenges Entrepreneurs To Join World-first Elevator Pitch In The Sky

TikTok partners with The Gritti Fund and renowned global entrepreneurs to take African entrepreneurs to new heights, literally The sky is indeed the limit for South Africa’s bold and innovative entrepreneurs, as TikTok – the leading destination for short-form videos – in partnership with The Gritti Fund, the world’s first purpose-driven and happiness-focused investment fund, launch the […]

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