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Xolisa Dyeshana

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Xolisa Dyeshana

NEDBANK IMC: The Golden Needle Of Relevance In The Unprecedented Age Of Personal Brand Endorsement

“Never before have we seen such a personal endorsement of brands by our consumers. The issue of relevance becomes the golden needle that knits everything together.” So says Xolisa Dyeshana, Group Creative Director at ad agency Joe Public, and this year’s co-host of the 2022 Nedbank Integrated Marketing Conference (IMC). In 2021, AdWeek named Xolisa […]

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