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African Brands Push “High Fashion” Value Chain on the Global Stage

By SG Editor·
VIVO store opening with happy customers in Nigeria, showcasing modern retail experience and vibrant.

Celebrating the grand opening of VIVO in Nigeria, featuring excited shoppers and a lively retail environment.

Vivo, co-founded by Wandia Gichuru and Anne-Marie Burugu already has 26 stores spread across Kenya, Uganda and Rwanda. For its launch at Atlantic Station in Atlanta it brought along Kenya-made brands including Anjiru, Ikwetta, and Soko. It follows in the footsteps of brands like Lagos-based menswear specialists Deji & Kola which opened its first UK store in March following the opening of a store in Canada last year. South African knitwear brand MaXhosa in February also revealed plans to open a New York retail base as it launched a six-month pop-up store in the city.

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