Africa’s top 20 billionaires gather for the 2024 Forbes list celebration, showcasing wealth and success across the continent.
A survey by the African Development Bank also shows that AFCON 2023 created about 50,000 jobs in Ivory Coast, mostly in the SME and informal sectors. The football showpiece also boosted the revenue and reputation of media outlets and sponsors that covered the event. CAF had 17 commercial partners for the tournament, including title sponsor TotalEnergies, official sponsors 1xBet, Visa, and Orange, and regional sponsors like Ecobank, Unilever, and MTN. According to market research firm GlobalData, CAF earned around $75 million in sponsorship revenue from AFCON 2023. The textile and apparel industry was one of the biggest winners of the 2023 AFCON, as the demand for jerseys and other merchandise skyrocketed across the continent. According to a report by GITNUX, the global apparel market was estimated to generate $1.7 trillion in 2023, a 13.7% year-over-year increase. The African market accounted for $68 billion of this revenue, with a 9.2% growth rate from 2022.