A stylish African man adorned with multiple bracelets and necklaces, reflecting cultural pride and community-led tourism efforts.
The advent of social media was transformative for African music, affording it a global audience and catapulting previously unknown talents to stardom. A chief beneficiary of the so-called “TikTok effect” is Nigerian American artist, Davido, whose viral rise to fame helped to fuel the world’s newfound love of Afrobeats.