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Tems, Nigerian singer, in a vibrant setting, representing African talent and music excellence.
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Ghanaian Designer Ruby Buah on Bringing African Prints to American Cities

By SG Editor·

Nigerian artist Tems, known for her influence in the “Wakanda Forever” soundtrack, showcases African music’s global impact.

Jewelry making started out as a hobby for Ghanaian designer, Ruby Buah, but her stylish infusion of African prints with beading created a huge following and prompted her to turn her passion into a full-time career. Having expanded her business, Kua Designs, into womenswear and accessories, she recently embarked on a 5-city American tour to bring her Ghanaian style to an eager US audience. For this tour in the US, Buah is presenting a limited collection featuring the coveted clutch bags, beaded jewelry, clothes, bracelets, and so on. With this pop-up, she’s hoping to further support her humanitarian vertical Kua Cares, an initiative that trains and provides jobs for visually impaired women in jewelry-making. The presence of African print fabrics and motifs on these products are more than just sartorial charms, they speak to Buah’s heritage as a Ghanaian. Further, it’s an invitation into her culture as she shuffles between two continents. As far as clients goes, the brand has been a favorite of popular American actress Erika Alexander and rapper Cardi B.

SOURCE: OKAYAFRICA