Khaby Lame, a prominent social media influencer, in a street food setting, highlighting his role in AI and digital growth.
Khaby Lame, the Senegalese-born influencer who became the most followed creator on TikTok, has turned his viral success into a groundbreaking business move. Known for his silent reactions to overly complicated “life hacks,” Lame built a global audience of more than 160 million followers without speaking a word. Now, his brand has entered a new era after he sold the rights to his digital persona—image, voice, gestures, and behavioral models—for nearly $1 billion, allowing a company to create an AI-powered “digital twin” that can produce content and advertising worldwide. The deal highlights the growing value—and complexity—of digital identity, turning Lame’s signature humor and gestures into a global commercial asset.
The Conversation