A Jumia delivery box showcasing the company’s logistics service amid market competition.
African e-commerce giant Jumia is closing up shop in Algeria this quarter, trading expansion for survival as Chinese retail titans Temu and Shein crash the continent’s digital marketplace. The decision comes despite the company’s successful narrowing of losses and growth of revenue in 2025, fueled largely by Nigeria’s stabilizing economy. The move follows exits from South Africa and Tunisia in 2024 in a relentless pursuit of leaner operations. Despite the cutbacks, the company is betting big on the future, projecting sales volume growth of up to 32% this year with positive cash flow expected by the fourth quarter. However, the pressure remains immense: Temu and Shein have already disrupted established players in South Africa.
Semafor