Kenya media houses’ buildings featuring modern circular design, symbolizing communication hubs amid urban development.
Executives at two of Kenya’s largest media houses are considering legal challenges to what they believe is a politically-charged move to centralize government advertising. The executives at Nation Media Group (NMG) and Mediamax fear the move by President William Ruto’s administration could starve them of much-needed revenues and boost a more sympathetic rivals. Late last year, the Ruto administration awarded a two-year contract for the printing and distribution of MyGov, a pullout magazine containing government advertisements, to The Star, which is Kenya’s fourth most-read newspaper with only 3% of the market in 2022, behind The Nation, Standard, and Kiswahili language publication Taifa Leo. The Star had the lowest bid for the tender, at $55,000 per weekly edition.
SOURCE: SEMAFOR