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Kenya has officially been crowned Africa’s fastest-growing digital marketplace, according to a new PwC report. The nation outpaced economic heavyweights like Nigeria and South Africa, boasting a remarkable 16% compound annual growth rate in internet advertising. The study highlights Kenya’s booming digital economy, fueled by rising ad spending across platforms like TikTok, YouTube, and Instagram. PwC projects that video advertising alone will surge 29% by 2029, while traditional media—especially print, TV, and radio—faces sharp declines as audiences migrate online. This explosive growth is fueled by a rapid expansion in mobile data usage and the ongoing rollout of 4G and 5G networks, firmly positioning Kenya at the forefront of the continent’s digital transformation.