Sports Brand Owned by Three Egyptian Siblings Set for International Expansion
Display of athletic mannequins dressed in sports clothing and running shoes in a sports apparel shop.
Egypt’s WayUp Sports is an e-commerce platform specialised in performance-based sports gear –founded in 2021 by siblings Omar, Mohamed and Basma Afif. WayUp Sports aims to meet the demand for diverse specialised and performance-based sportswear and equipment, sourced directly from local and international brands, suitable for young aspiring athletes to professional champions. The startup provides customers with a flexible shopping journey, by managing the end-to-end product warehousing, quality check, the sales and delivery processes, in addition to offering diverse payment solutions, deals, and customer service personnel, trained to assist sports enthusiasts.
SOURCE: DISRUPT AFRICA