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Tyla Becomes Pandora’s Newest Muse with Personalized Jewelry Collection

By SG Editor·
Rwandan woman posing during a photoshoot in a studio setting.

A Rwandan woman models confidently during a professional photoshoot, highlighting cultural beauty and modern fashion.

Just days before her Coachella debut, Grammy-winning South African artist Tyla has been unveiled as the newest face of Pandora. The partnership celebrates self-expression through jewelry, with Tyla curating a special collection — Pandora Styled by Tyla — featuring charms that reflect her personal journey, music, and heritage. Highlights include a cherry blossom charm symbolizing her breakout hit “Water” and a Winnie the Pooh Tigger charm honoring her devoted fanbase, the Tygers. In a heartfelt behind-the-scenes shoot, Tyla showcases her favorites from the collection, including the Pandora Moments Studded Chain Bracelet and Necklace. The campaign draws on the star’s nostalgic childhood memories, blending her global stardom with meaningful personal touches that will no doubt resonate with her fans.

Tyla wearing custom jewelry piece from Pandora’s new collection, highlighting personalized accessori.


Tyla Becomes Pandora’s Newest Muse with Personalized Jewelry Collection | africa.com