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UNWTO Reinforces Its Support For Africa Tourism Leadership Forum & Awards

Africa Tourism Leadership Forum & Awards

Over the past fews years, Africa Tourism Leadership Forum has become one of the continent’s leading main driver behind the call-to-action for increase on intra-Africa travel, modernising visa policies, and improved air access for the greater benefit of ‘Destination Africa’. Building on this success, about 500 industry leaders will convene in Kigali in a bid to transform intra-Africa travel. The Forum is also now the leading platform for Africa’s youth venturing into tourism and are looking to unleash their full potential. Other significant streams of the Forum that can also not be missed are Africa Travel and Tourism CEOs/Executives Dialogue, MICE Masterclass, and the Africa Youth in Tourism Innovation Summit and Competition. This year’s Forum will further cater for tailored mini-exhibition for sponsors, and partners/ as well as speed marketing sessions for suppliers and buyers. 

Reflecting on 2018 and 2019 editions, Christelle Grohmann, director at BDO South Africa, says: “The Forum is very focused, action-oriented and distinctive. It directly amplifies the voices of captains of industry, professionals, policy-makers and the youth for shared-values and vision.” “It has become a blueprint for actionable collaboration among the African tourism stakeholders over the last few years.” She adds. 

The Africa Tourism Leadership Awards is a tourism Thought Leadership, multi-stakeholder, multi- disciplinary, and collaborative platform. It measures realistic sustainable game changing attainable and actionable initiatives for Africa’s tourism growth and development. Elcia Grandcourt, UNWTO Director for Africa, says: “Since the inception ATLF and Awards have been actively supporting tourism development, especially in the areas such as marketing, capacity building in Meetings, Incentives, Conferences and Exhibitions/Events (MICE) as well as Destination Africa’s brand management.” Grand court adds: “Furthermore Africa Tourism Partners (ATP) convener of the Forum has shown dedication to engage both public and private sector to discuss and position Tourism as key driver for development in Africa at national and internacional level. We wish therefore to urge all industry stakeholders across the continent to make time to join the Kigali Forum, and also submit their entries for the 2020 Africa Tourism Leadership Awards accordingly.” 

Affording attendees the opportunity to exploit new benefits, thematic areas for the 2020 Rwanda Forum include, among others: Thought Leadership; Travel Technology and Innovation; Africa Continental Free Trade Area (AFCTA) versus intra-Africa travel; Youth and Women Entrepreneurship and start-ups, the Meetings, Incentives, Conferences and Exhibitions/Events (MICE) strategies; African Aviation Routes Development and Airlift; Rural Development and Tourism; Tourism Investment Funding and Destination Africa Showcase. Rwanda will host the 2020 Africa Tourism Leadership Forum (ATLF) and Awards. This is set to take place at the Kigali Convention Centre from 13 to 15 July, 2020 under the theme ‘Shaping a better future for intra-Africa travel together’. Visit: to register, enter Africa Tourism Leaders awards and the Youth Innovators now. Registeration and entries are open. 

For more information on sponsorship and partnership, please contact us at rejoice or +27 (0)81 303 7030/+27 11 318 1741 


About Africa Tourism Leadership Forum 

Africa Tourism Leadership Forum (ATLF), is a Pan-African dialogue platform that brings together key stakeholders from Africa’s travel, tourism, hospitality and aviation sectors. It aims to provide a continental platform for dialogue, networking, sharing insights and devising strategies for sustainable travel and tourism development across the continent. It also focuses on the enhancement of Africa’s brand equity and promoting intra-Africa travel. The African Leadership dialogue platform designed and convened by Africans in Africa to promote tourism as a priority sector and significant economic development pillar in African states. 

About Rwanda 

Rwanda is located in the heart of Africa and is at the centre of the East Africa Community. Kigali, the capital city, is uniquely positioned to serve a regional market of over 60 million people with a logistics advantage vs other regional capitals due to proximity, ease of access and advanced infrastructure. 

In 2019 Rwanda was the world’s second-fastest-growing economy. The average growth over the decade to 2018 was 7.5% p.a. and the GDP per capita is USD 787 (3.8x since 2002). Key sectors contributing to Rwanda’s GDP are Services 48%, Agriculture 28%, Industry 17% and other sectors 7%. 

Rwanda is ranked 2ndin Africa and 38th in the world in the ease of doing business and the only low-income country in the Global Top 50. The country is recognised as a leading reformer improving from 150thin 2008 to 38thin 2019 (World Bank, Doing Business Report, 2019). 

Rwanda is a low-risk country, ranking 1st in Africa and 5th in the world as the safest country and recognised as having the lowest debt ratio in the region, stable credit ratings and a stable currency. 

Rwanda is the fastest-growing destination and a preferred MICE destination. Kigali is ranked 2nd in Africa by the International Congress and Conference Association to host association meetings. 

The most sought-after experience is Gorilla trekking in Volcanoes National Park where visitors can spend life-changing hours amongst the gentle giants with whom humans share 98% of the same DNA. 

Visitors can enjoy a safari in Akagera National Park– one of Central Africa’s most extensive protected wetlands, the park has 440 square miles and is home to the ‘Big 5’ and over 500 bird species. 

Delegates can experience the only canopy walkway in East Africa. The canopy walkway is a bridge suspended 200 feet above the Nyungwe National Park. The walk takes 60-90 minutes, and explorers get to enjoy the incredible umbrella trees, blooming orchids, lush greenery and encounters with the 13 primate species which live in Nyungwe. Also, visitors can enjoy Rwanda’s traditional cultural experience including visiting the King’s Palace Museum located in the south of the country. The Rwandan monarchy’s history can be explored by also visiting the renowned cows with horns as large as elephant tusks. These animals served an essential role during royal ceremonies and played a role in traditional Rwandan dance. 

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