The Year Of Africa’s Consumers
The latest Nielsen Africa Prospects Indicator (APi) Report reveals interesting shifts in African manufacturer and retailer business priorities and a growing appreciation for the fact that no one size fits all and no total continent, country, city, consumer or channel approach is enough to ensure ongoing success in Sub-Saharan Africa (SSA). Nielsen Executive Director: Thought […]
The Year Of Africa’s Consumers
The latest Nielsen Africa Prospects Indicator (APi) Report reveals interesting shifts in African manufacturer and retailer business priorities and a growing appreciation for the fact that no one size fits all and no total continent, country, city, consumer or channel approach is enough to ensure ongoing success in Sub-Saharan Africa (SSA). Nielsen Executive Director: Thought […]
Futurealist On Big Data: It’s All About The People
Big data promises to help businesses uncover opportunities they never knew existed. By 2020, there will be enough data in the world to fill a stack of tablets equivalent to 6.6 times the distance between the Earth and the moon.
