Mavin Records Taps East Africa to Grow African Touring Market

Mavin Records, one of Nigeria’s leading labels, is pioneering efforts to unlock Africa’s music-touring potential with the launch of its ‘East Side’ tour. In partnership with HustleSasa and Trace, Mavin is bringing artists like Magixx and Boy Spyce to Kenya, Uganda, and Tanzania. African stars like Burna Boy and global acts such as John Legend have recently sold out major East African venues, highlighting the region’s growing appeal. Infrastructure challenges remain, but public investment—like Tanzania’s $175 million arena and Kenya’s Bomas revamp—signals a bright future for the continent’s live music scene.

SEMAFOR