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Sun, Sand, and Resilience: How Tunisia Won Back Tourist Trust

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A decade after terrorist attacks devastated its tourism industry, Tunisia is experiencing a remarkable rebound. European visitors, particularly from the UK, are returning in numbers that now rival the pre-2015 era, signaling a hard-won “return of trust” in the North African nation as a safe destination. This resurgence is a relief for major resorts and the government, where tourism is a crucial source of jobs and foreign currency. However, a new challenge has emerged for local artisans and small businesses: The prevailing all-inclusive package model often keeps tourists within hotel compounds, limiting their economic spillover into the wider community. Nevertheless, many see the rebound as a net positive. Industry leaders are now pushing for better flight connections and higher-end investments to sustain the momentum and spread benefits more widely.

RFI   

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