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A local’s guide to modern Marrakech

Traditional Moroccan architecture in Marrakech with intricate brickwork and open sky view.

Touria El Glaoui, founder of the 1-54 Contemporary African Art Fair, sees Marrakech as a city beautifully suspended between memory and movement. Born into a storied Moroccan family, she channels this dual perspective into a guide for visiting Marrakech, revealing a dynamic city that honors tradition while embracing modern creativity. She recommends legendary hotels like La Mamounia as social hubs and directs visitors to the urban energy of the Guéliz neighborhood for its vital art galleries. For cultural depth, she suggests the MACAAL museum and the innovative studios of the Sidi Ghanem industrial quarter. In her opinion, a perfect day includes coffee in a palatial Medina setting, refined Moroccan cuisine, and browsing boutique crafts with a contemporary sensibility. This itinerary captures the essence of today’s Marrakech: deeply rooted yet vibrantly alive.

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