Bayern Munich is redefining its “Visit Rwanda” partnership with Kigali, shifting from commercial sponsorship to a three-year talent development program. The move follows criticism over Rwanda’s alleged support for rebels in the Democratic Republic of the Congo, which sparked fan protests earlier this year. The original deal, signed in 2023, promoted tourism and investment, but Bayern now plans to focus on expanding its Kigali football academy in partnership with the Rwanda Development Board. While the branding remains on Bayern’s site for now, the club says the change aligns with its strategy to nurture African talent. Rwanda, meanwhile, continues similar sponsorships with Arsenal, PSG, and Atletico Madrid despite ongoing regional tensions.
Aljazeera
