Ivorian startup Trenderz is reshaping hospitality marketing across Africa by turning content creators into performance-based booking agents for hotels, restaurants, spas, and tourism venues. Founded in Abidjan in 2024, the platform allows influencers and everyday “local recommenders” to earn commissions whenever their social media content drives confirmed customer bookings. Trenderz says it has already attracted more than 5,000 creators and over 500 hospitality partners across five African countries, offering businesses a lower-cost alternative to global travel platforms and traditional advertising. The startup’s rapid growth reflects the rising influence of Africa’s creator economy and the increasing shift toward recommendation-driven digital commerce.
Disrupt Africa
