While many global giants retreat from Nigeria’s turbulent economy, French food conglomerate Danone is ramping up its investments in the country. At the Africa CEO Forum in Abidjan, Danone’s regional head, Christian Stammkoetter, reaffirmed the company’s belief in Nigeria’s long-term potential, bucking the trend set by firms like GSK, Unilever, and Procter & Gamble, which exited the country or scaled back their investments due to inflation and currency challenges. Rather than scaling back, the company plans to deepen its footprint through innovation and expanded market access. It’s a bold move in a tough environment—and a vote of confidence in Africa’s largest consumer market.