The 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) in Lagos transcended cinema to become a high-stakes arena of “theatrical marketing” and sartorial storytelling. The red carpet was dominated by Queen Mercy Atang, who stunned social media in a dress constructed from more than 500 loaves of bread—a literal advertisement for her baking business. Ghanaian fashion icon Nana Akua Addo also drew attention with a silver architectural gown inspired by Germany’s Cologne Cathedral, while actress Uche Montana showcased a dramatic phoenix-inspired outfit featuring red and gold feathers. The event highlighted Nollywood’s growing blend of cinema, celebrity culture, and fashion spectacle, with designers and performers using the platform to celebrate creativity, culture, and personal branding.
BBC
