Hennessy’s 2025 Made for More campaign spotlights African creativity through a cinematic celebration of culture, craft, and collaboration, with Tems leading a pan-African cast of artists. Within this vision, South African stars Kabza De Small and Maglera Doe Boy explore what “more” truly means through intention and collaboration. Notably, their journey to the cognac houses of France last year was deeply influential. It underscored how craft and culture transcend borders while deepening their appreciation for heritage and global artistry. For Maglera, “more” is creative expansion without losing poetic integrity, while Kabza frames it as a responsibility to elevate amapiano globally while staying connected to his African roots. Together, their reflections underscore a powerful idea: African artists don’t need to dilute their stories to shape global culture—they thrive by being authentically themselves.
OkayAfrica
