UK consumer goods giant PZ Cussons has reversed plans to exit Africa, citing Nigeria’s economic stabilization and strong growth prospects across the continent. Following a strategic review, the company sold its 50% stake in PZ Wilmar, its edible oils joint venture, for $70 million. It opted, however, to retain its broader African operations. PZ Cussons emphasized Africa’s robust demographics, projecting a population increase of over 900 million by 2050, with Nigeria alone adding more than 100 million people. The company outlined a three-pronged strategy to bolster its presence on the continent: strengthen core markets in Nigeria, Kenya, and Ghana; expand into adjacent categories such as men’s grooming; and drive Pan-African growth. In 2025, Africa accounted for 27% of the company’s revenue and 30% of its operating profit, underscoring the region’s strategic importance.
Business Insider Africa
