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The Small, Black-Owned Label Taking on the Big Brands in the Style Olympics     

Athletes wearing Nigeria sportswear against green background, promoting sports tourism.
Nigerian athletes showcase sportswear, highlighting Tanzania’s efforts to attract luxury tourism through sports events.

Keen to make a splash at the upcoming Olympics in Paris, Nigeria plans to make a fashion statement by partnering with a small, black-owned design firm from Los Angeles, called Actively Black. Founded by former professional basketball player, Lanny Smith, the firm has all of three employees, but the nod from Team Nigeria is likely to catapult the design house into the big time.

THE NEW YORK TIMES

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