Twiga Foods Powers New Growth with FMCG Acquisitions

Kenya’s Twiga Foods is shifting gears. Once a fast-growing fresh produce platform, the agri-tech startup has now acquired majority stakes in three local FMCG companies—Jumra, Sojpar, and Raisons—as part of a bold transformation into a full-service food and consumer goods distribution platform. The move comes after a tough fundraising climate forced layoffs and leadership changes. Now under CEO Charles Ballard, Twiga is betting on deeper regional reach and stronger procurement networks to modernize Kenya’s fragmented food supply chain. Backed by its tech-driven B2B model, this strategic pivot aims to deliver more value to Kenyan retailers and lower food costs for consumers.

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