In Senegal and across West Africa, farmers are turning to TikTok to sell produce, share advice, and rebrand agriculture as a modern, profitable business. Growers use the platform to market crops directly through short videos, cutting out middlemen and reaching customers instantly. Beyond enabling sales, platforms like TikTok and Instagram are also democratizing farming knowledge, connecting growers with everything from cultivation tips to modern mechanization techniques. Leading this movement are agri-influencers, who translate research into practical tips that boost yields and incomes. However, the shift comes with risks, including online scams and a widening digital divide, as many farmers, particularly older ones, lack smartphones and affordable data. Despite these challenges, the trend signals a quiet transformation in Africa’s agriculture industry.
AP
