WHO and UNICEF Criticize Predatory Baby Formula Marketing in South Africa

The World Health Organization (WHO) and UNICEF have embarked on a campaign, the “Babies Before Bottom Lines,” to combat unethical marketing practices by baby formula companies in South Africa. These companies allegedly target vulnerable parents through deceptive online ads—disguised as advice from other, well-meaning mothers—and pseudo-scientific health claims that discourage breastfeeding. The campaign highlights how such marketing manipulates parents into believing they need to supplement with formula, undermining the benefits of breast milk. WHO and UNICEF aim to raise awareness and call for stricter regulations to protect parents from these manipulative tactics. They are working with influencers and civil society groups to push for stronger enforcement of existing legislation and digital advertising reforms to ensure ethical marketing practices in the industry.

Daily Maverick