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From Bollywood to Beijing: Asia’s Elite Embrace Africa’s Safari Boom

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Africa’s vast wilderness is becoming the next great playground for Asia’s travelers, with tourists from China, India, and the Philippines leading a new safari boom. Once drawn to places like Paris and Disneyland, China’s growing middle class now flocks to Kenya and Tanzania for affordable, educational “learning safaris.” Meanwhile, in India, rising incomes and celebrity endorsements—like Alia Bhatt’s Maasai Mara proposal—have turned safaris into status symbols. Even Filipino travelers are joining in, inspired by celebrity posts from Tanzania’s Ngorongoro Crater. For this new generation of Asian adventurers, destinations like Namibia and South Africa are redefining luxury travel by merging world-class, affordable wildlife experiences with a powerful sense of exploration, prestige, and authenticity.

Business Insider Africa 

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