Nigerian fashion brand Dye Lab is redefining how African style connects globally through vibrant pop-up experiences tailored to each city. From early-morning queues in Lagos to the relaxed strolls of Dakar and the buzzing cultural hubs of Chicago and Houston, each event reflects local character while staying true to Dye Lab’s bold, recognizable prints. Founded in 2020, the brand has grown by going directly to consumers rather than relying on traditional retail avenues. With each international pop-up, Dye Lab gains vital feedback, builds community, and expands its cultural footprint. Their approach is not just fashion—it’s storytelling in fabric, proving that Nigerian creativity travels well and speaks fluently across continents.
OkayAfrica
