The road to the Mrs South Africa 2025 crown has officially begun, with 30 married women announced as finalists following a vibrant semi-final week at Hotel Sky in Sandton. Over three days, contestants impressed judges through interviews, swimwear showcases, and leadership assessments. Under Joani Jacobs’ leadership, Mrs SA has evolved into a top-tier empowerment and mentorship program dubbed the “MBA of life.” With community impact, public speaking, and philanthropy at its heart, finalists now enter a rigorous season of strategy workshops, media training, and charity fundraisers. Backed by industry leaders and brands, the finalists will compete in November—but beyond the crown, they’re already redefining what it means to lead, inspire, and make a difference.
Glamour
