Nigeria Breweries Set for Rebrand

The Manufacturing Association of Nigeria (MAN) revealed that about 767 manufacturing companies shut down operations while 335 experienced distress in 2023. Even the multinationals are not left out. Last year, about five multinationals left the country. Meanwhile, the businesses and companies that endured are left grappling with ongoing losses. Last year, 7 Nigerian companies lost N1.6 trillion over the FX crisis. For most businesses, surviving the economic weather means calculating the financial toll and strategizing for recovery. This is the case of the Nigerian Breweries, a subsidiary of the Dutch brewing giant Heineken N.V. The company is set to redefine its market presence with the acquisition of an 80% stake in Distell Wines & Spirits Nigeria Limited. Distell Nigeria is involved in the local production of wines and ciders under license from Heineken Beverages. This strategic move by the Nigerian Breweries marks a departure from its traditional focus on beer and shows a calculated response to Nigeria’s market dynamics.

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